Woodsy’s Music is a small mom-and-pop music store located in Kent, Ohio. Kent is a college town so I wanted to create something more modern, but still, have that classic small shop feel. The goal of the mark was to take a modern twist to a classic piano. The geometric piano shapes mimic a “w” and “M” for the name of the store. The use of black and white drive the imagery of the piano and make for a fresh look.